“Your brain is like a lazy cat,” says Bassam Tarazi in the interview below. In other words, you can’t make it do what you want; you need to wake it up, only ask for so much at a time, and throw in a little catnip.
Tarazi saw this firsthand when he told himself – and others – that he wanted to be a writer, while proceeding to write very little. So he joined an eight-week writing class, and voila: he had written 24 sketches by the end of it. It wasn’t the money he paid or the teacher’s watchful eye that motivated him, he realized, but the opinion of his peers. He didn’t want to disappoint them each week, so he wrote and wrote.
And he realized that the same motivation could apply to more than writing, so he developed Colipera. It’s a four-week program based on the idea that groups can inspire us to be more accountable for a goal. You find a group of three to six people, set a goal for the month, and meet for one hour every week for updates and feedback. In fact, Tarazi wrote a book during a Colipera month: The Accountability Effect: The Book Your Excuses Don’t Want You to Read.
Below, Tarazi muses about why it helps to tell other people our goals, our lazy-cat brain, and advice for people doing the Honesty Experiment.
Honesty Experiment: What happens in the Colipera meetings that is so powerful?
Bassam Tarazi: What’s fun is for the second week, you’re excited to see what this person has done, because now you’re part of their story. . . . I think the psychology is I’m now part of your solution. So, Kira, say you’re launching your website in 30 days, but you have a lot of things to work on, and I’m part of the group that helps you go through those things. Each week, I’m excited coming to the meeting because I go, “Oh, I wonder where Kira is with her website, I wonder if she got the design done for her header, I wonder if she was able to figure out the newsletter thing.” We become part of the solution and we get excited about that, and we all want to be useful, so that part becomes really, really fun.
The other good thing is as each week goes by, you can be more honest in your vulnerability and honest in your feedback. So by weeks three or four, you can kind of – not poke and ridicule somebody, obviously – but if somebody had been giving the same kind of excuse for every week, you can be like, “Come on, come on, you said that two weeks ago,” and the other person’ll probably laugh because they know that they’re using the same excuse. . . .
It is nice to know that you weren’t the only one who is struggling with something or trying to discover something, and that’s really fun.
Honesty Experiment: Why did you choose a month-long program?
Tarazi: 30 days – from my research of one-off groups and habits and all that stuff – was a happy point for people. Our month is around 30 days, it’s something that people can work on. There are other 90-day programs, but 90 days is hard – that’s a real big commitment for people. One week – obviously, you can’t really change in one week.
Honesty Experiment: Why is it important to share your goals with others?
Tarazi: Again, the #1 thing we want is the respect of our peers. I joked with a friend once: “We don’t want to accomplish our goals, we just want to continue being liked by our friends.” And sure that might sound cynical, but even you chuckled because it’s kind of true sometimes. . . . When you make your goal public to a new group of people, you want those people to like you. You don’t want the people across the table from you to in their heads be like, “Man, this person’s really a loser,” right? Because they’re judging you on all they see, and all they see is how you’re working on your project. . . .
If we just have ourselves to be accountable to, we always rationalize stuff with ourselves about why we couldn’t finish – oh, well, I was tired, and oh, I had a long day at work. When we go to bed at night, we don’t put our head down and think, “God, Bassam, you’re a real idiot.” No, I put my head down at night and go, “Well, you know, I did everything I needed to do today, and I did this and this because I was tired, but that was because this,” and we rationalize anything to get along with ourselves. But when you make your goal public, when you’re on the hook to somebody other than yourself, you can’t rationalize your way out of it.
Honesty Experiment: What mistakes do people make when setting goals?
Tarazi: The two biggest reasons I think goals fail is a) they’re too far-fetched, or b) they don’t know the motivation, which I call the why’s. [See Start with Why by Simon Sinek.] It’s really knowing why you’re doing whatever you’re doing. Losing weight is an easy example to comprehend for everybody. If, say, I’m a little overweight, and I know I should be working out – that word “should” is dangerous – I should be working out, I don’t know, I should lose weight, blah, blah, blah. Then all of a sudden a friend of mine gets really motivated and they sign up for the gym and they’re going to the gym and they’re doing classes and I’m like, “Oh. Yeah. I’m going to do that, too. You’re going? I’m going to go.”
So my friend’s motivation might be, well, their father just had a heart attack and his cholesterol was really high, and he now is genetically disposed to high cholesterol – so that’s his motivation. His motivation is “Crap, I need to be healthy.” But if I just go because he’s going, then that’s not my motivation. So at 5:00 when my alarm clock goes off to go to the gym, I’m not motivated by high cholesterol. I’m tired and I don’t want to go. So I haven’t figured out why I want to go to the gym.
The other one is too far-fetched. It’s the number one reason why New Year’s resolutions fail – because it’s this far-fetched goal. “I’m going to run a marathon this year.” It’s like, “Well, why don’t you just try to run a mile this week?” But people don’t like that because it’s not sexy. I’m not saying not to have the long-term goal, but it’s quickly changing it to: how do I get there?
Another hurdle for people is they try to undertake too much change all at once. Like “I’m going to run a marathon this year, I’m going to lose 15 pounds, I’m going to write a book,” it’s like whoa, whoa, whoa. You’re brain’s like, “Dude, calm down.” Your brain is like a lazy cat, I tell people. You can’t just take your cat out and go, “Let’s go walk 10 miles.” Your cat’s like, “Go f*** yourself.” If you say, “Hey, let’s go take a walk around the block, there’s some tuna on the other end,” your cat’s like, “Oh, okay, okay, I can do that.” And that’s really your brain.
Weekly goals or monthly goals are more tangible – you know what May 1 feels like. I don’t know what December 1 feels like because it’s too far away. But May 1, I’m like, “Ooo, It’s going to be spring, it’s 30 days away, that’s four weeks,” you can picture all those things. . . .
It works incrementally, and you don’t even feel the change while you’re going through it. So the thing is how do you motivate yourself through the incremental change? And that’s the hardest thing to do.
Honesty Experiment: How do you motivate yourself to make incremental change?
Tarazi: At the end of every day, I write down what did I enjoy, what did I improve, and what did I learn. And, okay, some days are better than others, but I always learn something, I always improve something, I always enjoy something. I sometimes have to search for those, but it just allows me to button up my days and realize I progressed today. I moved forward. I moved forward towards something. And that’s giving ourself checkpoints in life.
In school, checkpoints were made for us – it was the SATs, it was AP classes, it was getting into college, and college was graduate with this many credits, get a job, get a degree. Everything is set up for you. Then you graduate and life starts, and I always joke it’s like the Utah Salt Flats for the rest of your life. No one’s telling you where to go, and there’s no checkpoints out there for you, but you create them.
So we’re used to creating these four-year, five-year things, so we say, “In five years I want to be this.” But that’s not really smart because no one’s pushing you with classes and semesters to get there. It’s like you have to create your checkpoints with yourself, weekly or monthly or daily or whatever it is. But that’s hard. People don’t want to do that. They don’t want to work at those things. They’re waiting for the external kind of push, be it a job or whether they get fired or get a raise or get a bonus. . . . It’s not easy. It does take a lot of work to stay accountable to yourself. . . .
To be honest, the biggest problem I’m realizing people have [is] everyone is so hard on themselves. We are horrible to ourselves. I hear people talk about themselves: “I’m an idiot, I should be able to do this more, why can’t I get this done?” I’m like, “Hold on a second. You’re filling out a patent application. And you’re three-quarters of the way done.” I go, “How many people have filled out a patent application, like seven? Give yourself credit for this long, long process and, yeah, okay, maybe you could have been done a while ago but you’re also a parent and you have a full-time job,” and sometimes we forget all those things.
It’s funny, we either lie to ourselves through our teeth – we rationalize anything – or we’re extremely hard on ourselves. And I think it’s hard to find the balance.
Honesty Experiment: Do you have any particular advice for people doing the Honesty Experiment?
Tarazi: If they are doing this Honesty Experiment and they’re really jumping into it with a full heart and really giving it their best, if they find themselves being dishonest at times, that they aren’t failing. It’s not that they’re horrible people – they’re humans. And we all slip. But I think the key thing is just being mindful of the slip and why the slip happened, and those are the greatest points of growth in our lives.
Like some days when I react in a weird way or if I’m like a 15-year-old and I’m like, “What am I doing?” I don’t run from that thought. I really go and dig and be like, “Why did I do that? Was I hungry? Was I tired? Was I in a bad mood for another reason? Was I taking it out on somebody?” So don’t be mad at yourself if you trip up along the way, but just dig for, okay, why did that happen? Why was I dishonest in this moment when I thought I wanted to be honest? What was I hiding?
I think they really need to – as foofy as this might sound – be proud of themselves for diving into a 30-day challenge and being vulnerable to other people. It’s really not easy. So sometimes we do need a pat on the back for something that’s uncomfortable and that’s new and that’s change.